ANKOLE HERITAGE CULTURAL PROJECT
BACKGROUND
Sustainable industrialisation can have many positive effects on cultural heritage. Industrialisation leads to the creation of new jobs and an increase in productivity, which in turn leads to an increase in prosperity and a greater interest in art and culture.
Another impact on cultural heritage is the emergence of new forms of cultural expression and production. The increasing availability of social media and the possibility of mass production of artworks and other cultural goods leads to a democratisation of cultural life and promotes the creation of new cultural identities.
However, it is important to ensure that industrialisation does not lead to people losing their cultural identity, traditional craftsmanship being displaced and ties to cultural heritage being lost.
To counteract such developments, the project partners have agreed on the Ankole Heritage Cultural Project (AHCP).
The accompanying measures of the “Ankole Heritage Cultural Project (AHCP)” will generate considerable synergies. above all, this involves the development of a unique brand as well as social, economic, and even macroeconomic aspects, which together do not represent a financial burden, but will not only be self-financing in the long term, but also lucrative and therefore sustainable.
BRAND DESIGN & BRAND MANAGEMENT
Brand design and brand management are two important aspects of brand management that are crucial to the long-term success of a brand.
The combination of the traditional terms “Ankole” and “Heritage” recognises the importance of Uganda’s cultural heritage in the form of tangible and intangible cultural assets inherited from previous generations.
These two central terms serve as an identifying feature for all products and activities, e.g. “Ankole Heritage Beef”, “Ankole Heritage Cultural Project”, … These strong word-image brands are intended to leave a lasting impression.
